We launched our new corporate website, the result of the company's digitalization process. The new website will feature innovative, multi-format and differential content to support all of our own and partner brands, content that we will update periodically to provide the most up-to-date and accurate information, constituting a basis for the future "Customers' area".
As it is a corporate website, it is mainly aimed at the customer segments that are our target today: retail stores, hypermarkets, supermarkets, hotel and cash & carry products distributors, companies that wish to personalize products or take actions of promotion as well as future partners, who will have an excellent tool in the new website to get to know us and understand our know-how. The site is available in Spanish, Portuguese and English.
The website has a "News" section where some of the new collections that we present in each brand which are periodically updated, with valuable content about the technical qualities and the range.
In terms of design and style, the goal was to develop a portal of aesthetics very careful in line with the latest trends in web design, an innovative site that gives us prestige:
- Protagonism to the people like center of the day to day of ADI, amplitude of images to complete screen, short texts, icons, etc; that is, a very visual, friendly and responsive site.
- Unique top menu and screen loading by blocks.
- Dynamic entrance with images that identify our day to day.
- Interactivity.Dynamism, achieved through areas of periodic updating to transmit our main news.
- Autonomy of update.